{
    "title": "RCA PR helpt Euromelanoma online zonnefabels doorprikken",
    "modified_at": "2026-05-19 13:35:49",
    "published_at": "2026-05-19 07:00:00",
    "url": "https://rcapr.rcapress.be/rca-pr-helpt-euromelanoma-online-zonnefabels-doorprikken",
    "short_url": "http://prez.ly/7uGd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Een gebruinde huid als statussymbool, zonnecr\u00e8me als verdacht product en TikTok-tips die sneller reizen dan feiten: huidkankerpreventie speelt zich vandaag niet alleen af in openlucht, maar ook online. Daarom zette Euromelanoma, met de steun van RCA PR, dit jaar fake news over zonbescherming centraal in haar jaarlijkse preventiecampagne.",
    "slug": "rca-pr-helpt-euromelanoma-online-zonnefabels-doorprikken",
    "body": "<p>Met de campagne &lsquo;Bullsh*t&rsquo; weerlegt Euromelanoma hardnekkige mythes over zonbescherming via toegankelijke video&rsquo;s en duidelijke, correcte info op sociale media en online kanalen. De campagne belicht ook de opvallende stijging van huidkanker in Belgi&euml;, waar het aantal gevallen de voorbije twintig jaar met maar liefst 500% toenam.</p><p>RCA PR ondersteunt Euromelanoma al heel wat jaren om huidkankerpreventie telkens opnieuw op de nieuwsagenda te krijgen. Voor deze editie werd gekozen voor een actuele en herkenbare invalshoek: hoe sociale media, influencers en misinformatie ons gedrag in de zon be&iuml;nvloeden, vooral bij jongeren. Met dermatoloog en content creator dr. Karlijn Clarysse, beautyjournaliste en auteur Charlotte De Loose, psycholoog dr. Julien Tiete en dermatoloog dr. Thomas Maselis kreeg het thema een brede, frisse en geloofwaardige vertaling naar de algemene pers.</p><p><em>&ldquo;Social media tonen niet altijd wat correct is, maar vooral wat blijft hangen. En hoe vaker je iets ziet, hoe geloofwaardiger het wordt &ndash; zelfs als het fout is&rdquo;</em>, vertelde Charlotte De Loose tijdens de persconferentie. Karlijn Clarysse benadrukte dan weer hoe dermatologen steeds vaker online mythes moeten ontkrachten die pati&euml;nten meenemen naar de consultatiekamer.</p><p>Die pr-aanpak miste zijn effect niet. De campagne kreeg massaal persaandacht, onder meer op VTM en RTBF, en werd opgepikt door vrijwel alle grote kranten. Zo maakten Euromelanoma en RCA PR van huidkankerpreventie opnieuw een maatschappelijk verhaal: minder online onzin, meer bewustzijn en meer mensen die hun gedrag in de zon aanpassen.</p><div id=\"video-887c14a3-6441-4913-b1e4-a5b78c2a70dc\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F1ab55bc2-2597-4c14-b116-7d8ff844da03%2FInfluencer-Myth-02-Sunscreen_Sub(1).mp4%23_cb1778240379&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div\n    id='gallery-9ef7339d-d249-4e89-b96a-b898462e0177'\n    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